- Posted by Kristen Hajduk on February 17, 2010
One way to get your phone to ring is to make sure you are presenting an appealing image to the buying public.
Start with your company logo. Is it clean and fresh, good colors and eye catching? Look hard at your font, your colors and the image you are presenting, and if it’s time for an update, go for it. If you have been in business some period of time, can you incorporate “XX Years of Serving You” in your logo? Stating your company’s age will lend trust to your name. Don’t forget to make sure that your business cards and all your other advertising show your image.
Have you looked at yourself in the mirror recently? Do you dress well, project a professional image, and look fit and trim? Or do you look like you just crawled out from under a house? If you want to be paid like a pro, you must think, speak, look and act like a pro. Clean clothes, haircut, shoes shined, clean vehicle, these are all part of a professional image.
Do you present yourself around town as a pro? Do you always have fresh, clean business cards to hand out? Can you give your elevator speech at a moment’s notice? Do you look good and most important, have a smile on your face? Honestly, would you buy from you?
If you’re in business, get in it. Present to the buying public what the buying public wants to see. Trying to be a rebel or doing things “your way” will get you a quick exit out of business. Get your image right.
Michael Stone of Camas, Washington, has more than four decades of experience in the building and remodeling industry. He is author of Markup and Profit; A Contractor’s Guide, published by Craftsman Book Co, and his second book, Profitable Sales, A Contractor's Guide was released in 2007. Michael offers Coaching and Consulting services for construction companies throughout the U.S., as well as products for business management, and is a frequent speaker at national and regional construction related events and will be speaking at JLC LIVE in Providence. www.markupandprofit.com
