I got a call last week from a delightful young lady who, with her husband, owns a construction company on the west coast. We discussed the fact that one of their competitors, another contractor in their community, had “borrowed” one of their house plans and was building that home. The plans had been drawn by an architect and based on previous experience with situations like this I suggested she notify the architect, he would be the party who needed to enforce his copyright.

You don’t borrow someone else’s house plans to build and profit from; that is stealing. In no way are you or anyone entitled to intellectual property without paying for it. The same would hold true for those who “borrow” software. Those who do aren’t borrowing; they are stealing. The other contractor is also stealing someone else’s intellectual property – his house plans.

Construction has a bad reputation, sometimes we rank with the likes of used car salespeople and other professions that I won’t name. To the buying public, if you are in construction, whether you are building new homes, remodeling, repairing, renovating or performing specialty work, you’re all the same. And if one contractor is dishonest, some think we all are dishonest.

Your honesty and your ethics must always be above reproach. The same goes for your employees, your subs, and everyone else you deal with, and the way you make that happen is by setting the standard.  My third Cardinal Rule says you shall present yourself to your customers and the buying public in a professional manner at all times. That includes not only how you look, dress and what you drive, but what you say, how you say it and if you follow through and walk the talk. Keep your word, do what you say you will do.

Over the last few years I’ve had more and more calls from both contractors and building owners asking what to do when someone else is dishonest. Folks, a bad economy isn’t an excuse for being shady or dishonest. Sooner or later you will be held accountable for your actions, both professionally and personally. Never do anything and never say anything that you must apologize for at some point in the future. Get paid for everything you do but also make sure you pay the other guy for everything they do.  Be fair.

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